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9 Tips for Creating Multilingual Content for your Social Media

Whether you’re running a social media page for your convenience or to promote a business, creating multilingual marketing content can be beneficial. According to Forbes, 49% of the planet’s population uses social media and not everyone wants to use English to read content or purchase goods online. Let’s discuss how you can create multilingual content for social media more easily in 2021 to grow an international following.

  1. Choose Languages Strategically – You Can’t Cover Them All

The first thing you should take into account is that you won’t be able to cover dozens of languages with your social media content. Based on data from 2020, the most popular languages in the world are English, Hindi, Spanish, and French, so that’s a good place to start. Choose a set of languages you know you can translate to and those that will help you reach your audience before you create any content.

  1. Go Where Your Audience is – Choose the Right Platforms

Like with languages, you should choose the right social media platforms to create content for and manage pages on. The most popular social media platforms include Facebook, Twitter, and Instagram but also Tik-Tok and LinkedIn. Pick the platforms that your audience is likely to use and commit to them without stretching yourself too thin.

  1. Know the Difference Between Localization and Translation

Depending on the type of content you will create, whether casual or business-oriented, you should choose the type of translation you will do carefully. Straight translation is a good choice for corporate marketing and official announcements. In turn, localization takes the cultural and societal norms of each language into consideration. Make a clear distinction between the two before you start translating content for multilingual social media marketing.

  1. Make Good Use of Hashtags and Keywords

Thanks to Instagram and Twitter, hashtags have become an integral part of social media marketing. Given that you will create content in multiple languages, you should look for hashtags and keywords in each language separately. Doing so will increase your reach in each language’s region and allow for improved engagement going forward.

 

  1. Create Social Media Pages for Every Language

It’s best not to confuse your followers by publishing multilingual content on a single social media page. Create multiple business account pages in your company’s name instead and add a subtitle of whichever country you are targeting. While this may split up your audience among different pages, each group will follow along with your content in the language they prefer.

  1. Don’t Translate Content Manually – Use Specialized Tools Instead

Translating content into multiple languages using machine translation platforms such as Google Translate will often get you nowhere. Instead, you should look for professional tools dedicated to content writing and translation. Likewise, refer to the best human translation services when you need professional assistance translating content before publishing. This will ensure all of your followers fully understand and appreciate the content you’ve created.

  1. Complement your Writing with Adequate Visuals

When creating multilingual content, your multimedia must be inclusive and neutral to all audiences. When it comes to social media, you can use stock photography websites to make sure that the visuals you use are as appropriate as possible. Avoid making political, religious, or racial statements and only go into those topics when it comes to globally accepted causes such as LGBTQ+ and BLM.

  1. Stick to a Content Schedule for Publishing

Creating and translating content for multiple social media channels can take time, and you should organize your content schedule appropriately. Tools such as Google Calendar can help space out your content and give you enough time to create original posts and translate them before publishing. Most importantly, this will free up your schedule to manage social media pages as to not leave them unattended for extended periods.

  1. Interact with your Multilingual Audience

Lastly, social media channels are meant for international networking and communication – why not do just that? Given that you will create content in multiple languages, you should take the opportunity to answer comments and engage your followers daily. This will show how communicative, pro-consumer, and worth following you are.

 

Getting Started on your Multilingual Social Media Content

Expanding your reach by introducing multilingual content for social media is a great step toward international brand penetration. You can never have enough followers, and by translating content to multiple languages, you can gain loyal followers across the world. Pick your languages, set up a social media presence, and start translating content.

Bio: Melony Hart is a professional content creator and digital marketing aficionado with extensive experience in writing social media marketing content. Melony’s exceptional knowledge of digital content trends helped her establish a presence in the industry through articles, case studies, and papers on digital marketing topics. She likes to spend her free time catching up on the latest news and working to improve her writing portfolio further.

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