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The Basics of Video Editing

Do you want to create a viral video? Are you new to video editing? Then this post is just for you as it looks at some of the basics of video editing. Create a marketing video or a video for a school project with the tips in this post. By the time you finish reading, you will know how to edit a video to impress others.

Have a Killer Script

One of the most important things that you need is a killer script. When you have such a script in hand, you will be able to edit the video according to the script. This will ensure that capture people’s attention and hold it throughout the time span of the video. Moreover, is a great place to get some ideas. The best script varies from the type of video that you intend to create. Write a killer script to ensure that video editing is done accordingly. Keep in mind that an effective script focuses on one idea at a time, has a clear target-audience and speaks to that audience clearly.

Select Appropriate Color Combination for the Video

The mood and perception of video is directly affected by the colors that you choose. Experience, cultural background, preferences, upbringing, and other important characteristics of a video are greatly influenced by the use of colors. Therefore, you have to consider the type of audience that you want to target with the video and use a color scheme according to that. Having a basic knowledge of color theory will come in handy as well as an understanding of how color affects us. Normally, when you edit a video, there are two color systems that you will come across. The HEX and RGB color systems are both used widely. HEX is used for representing RHB colors on screen displays. RGB is a color system which is used for just about every electronic display.

Always Use High-Quality Images

This goes without saying, but many people tend to ignore the importance and effectiveness of high-quality images. They can either make or break the end result of your video. High-resolution images are vital if you want others to notice your video and interact with it.

Focus On Sound

Just like the importance of high-quality of images, sound should not be ignored. Nobody likes a video that has poor sound. There is a reason why people head to the cinema to watch an action movie. People can put up with standard image quality, but when it comes to sound, we have higher expectations. If the audio does not work, your video will be bland and overlooked by others. A great way to get people hooked to your video is by adding music to it.

Format the Video like an Expert

Videos are available in a wide range of formats. WMV, FLV, and MP4 are the most common. They are supported by all major social networking platforms and also work perfectly well online. Your best bet is to ensure that your video is in MP4 format since it is supported by just about every platform.

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