CR (Conversion Rate) is one of the significant indicators in Internet marketing. Conversion is a quantitative ratio of site users who have committed to the target action to the total number of users.
By calculating CR, it is possible to understand whether the business is working well or not. Whether you need various indicators to improve or find a particular solution that has been effective or not, it will also help improve app conversion rates in the future.
All the above terminologies are closely related, and together they make it possible to determine the effectiveness of an advertising campaign. The conversion rate is usually calculated as a percentage: for example, if CR = 10%, it means there will be an average of 10 conversions out of 100 visits.
When Can Conversion be Considered Good?
Many factors influence the conversion rate to vary from niche to niche. For example, a mass-market store for consumer products has a higher conversion rate by default than a site selling high-end and expensive furniture. The average successful conversion rate across niches is as follows:
- finance, banking, investing — 10%;
- media, advertising — 10%;
- health and education — 8%;
- software development, IT technologies — 7%;
- high technology, innovation — 5%;
- production of goods — 5%;
- tourism niche — 4-5%;
- retail, wholesale, and e-commerce sales — 3%;
- various non-profit organizations — 2%.
These are rough numbers, but you can already tell from them how customer interactions have gone over time. But they will help you understand how to improve conversion.
How to Increase Conversion Rate
There are quite a few ways to improve conversion rates. Some of them depend on the chosen niche. However, some recommendations will help everyone whose percentage of targeted actions to the total number of visitors is too low.
They look as follows:
- Try different variations of content presentation. A common cause of low CR is poor content presentation, which includes the design component, the quality of materials, and marketing efforts on site pages in general. Try different options: change the offer design, change the place of blocks. Add new blocks. Analyze in detail why things do not go as planned. When you add a new block or change the old one, you can let most traffic go to it and see if it has any effect.
- Update the product information. The user often does not place an order just because the product card does not provide comprehensive information. Try to make sure that information about the product is presented as fully as possible and covers all the “pains” of the client.
- Don’t forget about usability. If the user will have difficulty interacting with your site, then no CR is out of the question. Work out the site menu and essential categories, making it easy to move from section to section. Work out the path from the entrance to the site to the page where you encourage users to take targeted action.
- Add more functionality. It can be site search, social media links, quality photos, videos, etc. Think about what the user is missing and why they didn’t trust you as much as possible.
- Add a call to action. A call to action is the most crucial element of any website that can encourage users to make a targeted effort.
Mobile App Conversion
Coming up with a concept and creating an app is part of the work towards a platform that will please the user and benefit your business. What validates the level of the app and how it responds to users is conversion.
What is the Mobile App Conversion Rate, and How Do You Calculate It?
Conversion is an indicator, a statistic of the “number of users/action volume” ratio. By which you can track the user’s path, whether he did the required action or whether he left the app before reaching his goal. You can track the conversion rate of app downloads after running ads or uploading to download platforms.
Depending on the purpose of a particular app, it is possible to track profile conversions. For example, if the app is related to business, sales and paid services, sales statistics, the customer’s path to the product, and actions with the product will be an essential conversion indicator. Why improve conversion? It drives business growth, increases user confidence, and improves app functionality toward customer comfort.
How to Improve Conversion?
To improve conversion, you need to start with a deep analysis of your product. Put yourself in the customer’s shoes and look at the app through their eyes. The customer’s way begins with a search when he chooses from a list of proposals that will fulfill the request and will be as simple, logical, and understandable in use as possible. Even the unsophisticated user, without realizing it, comprehensively analyzes the app before downloading it.
What to do to improve conversion and consolidate the high results:
- Personalization. An app simultaneously fulfills the main request and offers the customer additional options tailored to his interests. It increases engagement time, staying within the app, which increases the likelihood of returning and taking one or more targeted actions.
- Navigation. The simpler and more accessible an app is, the more successful it is. Minimalism helps focus on the product’s main thing and leads the customer to it quickly, without testing his patience. Separately, pay attention to hidden navigation. It is a trend in 2022 and a very convenient way to give information in portions, not overburden the user, and keep his attention on the product.
- Green notifications. No one likes spam. Even if a personal promotion or gift is waiting inside the message, a flood of daily reminders will not help to improve conversion but only reduce it. Choose a strategy of infrequent notifications, and essentially, daily reminders are a thing of the past.
- Targeted word-of-mouth. There’s more to text than meets the eye. Even the most user-friendly and up-to-date app won’t succeed if the functionality, call-to-action, and necessary information aren’t grounded in the target audience.
- Open tech support. The easier the user can get advice and help, the more loyal he is to the app and, as a result, the higher the conversion.
- App Store Optimization. The best way to improve conversion.
Onboarding: Types and Benefits
An effective way to improve conversion is onboarding, which helps the user get acquainted with all the app’s advantages, showing the product from all its sides. It is a tip for the user, the essence of which is to show the product and teach handling it. There are three most popular types of onboarding:
- Immersion in the product. A brief, graphic excursion into the product will catch users’ attention in the target segment. Concise and lively animation, which briefly and concisely tells about the product, dramatically increases the conversion rate.
- Swipe. This method structures the information in portions. Swipe — a convenient form of transition from one part of the content to another.
- Hints. The best way to convert through caring about the client is to guide him but discreetly. When hovering over a tool, a pop-up text cue will help the user adapt faster and on their own.
Conclusion
Today we’ve broken down a reasonably simple quotient, but understanding it is crucial for any business. With the help of CR, it is possible to determine the effectiveness of an advertising campaign, the value of products for consumers, and understand whether the site was designed correctly and whether it needs to be improved to improve conversion. A high CR measures the business’s success and the website it’s running on.
