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Everything You Need To Know About UX/UI Web Design In Easy Steps

UI and UX are a part of web development that often doesn’t get the credit that it deserves. Even though they’re extremely important and are often the first things that you notice about a website or an app, it is something that people don’t realize that they are subconsciously paying attention to. You’ve probably experienced this situation where you’ve come across a really badly designed website that was a complete headache to navigate to find what you were looking for, and on the other hand you’ve probably also stumbled upon great websites that helped you find what you were looking for easily. A lot of times this is due to the interface design of these applications. UI refers to User Interface design whereas UX refers to User Experience design. While they do sound similar, there are a few differences that set them apart. Similarly, depending on what you want to achieve there can be a slight difference in what you will use to achieve that goal.

User Interface Design

UI design experts work with exactly what their job title says; the interface that the user interacts with. Generally, a web application will either have a graphical user interface, a voice-controlled interface, or a gesture-controlled interface. Of the three types of interfaces, the graphical user interface is the most widely used kind and is the one in which most UI experts specialize in.

Designing an interface that will resonate with users is getting more complicated not only because of additional features and services that need to be constantly integrated but also because internet usage is changing. If you have a text-heavy page that is optimized for being viewed through a 24-inch monitor, and you try to access that through a smartphone with a 6inch screen, it’s not going to be very readable. It’ll probably be barely readable, and naturally, this won’t help your engagement rate. Today, developers need to think about how the user is going to land on their product, and how that product is going to be displayed/interacted with through that medium. At the same time, they also have to be able to provide the same level of usability and performance across all different platforms. So it can get complicated.

Most importantly, even though the job of a UI designer is to ‘design’ an interface, this has less to do with their creativity and more to do with their ability to understand the needs of the user. For instance, if a person simply wants to download a picture from a web page, they won’t be too concerned about how attractive the page itself is, their goal is to get a picture downloaded. The more efficiently the interface facilitates the user in getting to their goal, the better ‘designed’ the interface is. Essentially, the interface is designed for performance, not visual appeal.

Maximizing Designs

According to this UX UI company, a lot of companies that create products or supply services that work in conjunction with web development often shy away from the actual web development. As a client, you have to go to someone for SEO, another person for content, and you have to go to someone else for hosting and technical support, and then you need another person for web development. Once the website is up then you might need someone to help you out with UI design and then as things keep coming up, you’ll constantly be on the run looking for people who can help. If you are a service provider at any of these phases in the development process you can use white label web development services to, not only increase your offerings and profitability but increase client retention as well. At one point or another, a client will want to look for a one-window solution where they just get the final product that they need. Why can’t that be you? If you aren’t that one window solution, no matter how talented you are and how cost-effective your services are, you might eventually lose that client. Just like UI design, it is about meeting client needs rather than flaunting creativity.

UX Design

Using a web page or a web service is not just about that service on its own, but also about the overall ecosystem that it works in. If a website has all the free images that you need, and that you like, but doesn’t even have basic features like pinch to zoom, you aren’t going to expect a lot from that service in other departments. You will probably doubt the security and reliability of the site, you might question whether these images are really copyright-free, you might even think that it is a malicious website that you should get away from and never visit again. The job of the user experience designer is to ensure that the overall experience of the service is good for the user. For example if the user is having problems downloading an image, they should be  easily able to contact customer support and find a solution. It should be quick for them to navigate to the FAQ section or the blog section to find answers. The Contact Us page should be working properly and be easy to access from any page on the platform. These are all considerations that the UX designer will have when they are trying to ‘design an experience’ that will be useful and pleasant for the user. So while they might not pay that much attention to particular things on the web page itself, like how the menus scroll out, they will pay attention to how each web page plays its part in creating a good overall experience for the user.

The way that these concepts of UI and UX design are implemented on a service will depend entirely on the service and the audience that it is catering to. However, the main idea of being user-centric remains the same. In any, and every way possible, the designer should be focusing on making the experience as enjoyable and un-frustrating as they can. If at the same time it can be made unique, emotionally appealing, visually attractive, and addictive in terms of user-friendliness, all the better.

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