Trends change impressively fast. And it seems that the rush for videos will cease and there is no sense in making considerable investments in social media video content. Let us check the situation with the social networks to understand the real situation.
In total, humanity has spent more than 1.3 billion years on the Internet in 2020. This is the data of the annual report from Global Digital 2021. Most of this time was spent on social networks. Now of the nearly 8 billion population of the planet, 4.2 billion people are registered in social networks, which is more than half. Over the past decade, the number of social media users has tripled. And over the past year, it has grown by about 13% due to the pandemic, in particular. These figures should suffice to understand if investing in the video ads tool and video content for social media makes sense in 2021. Here are the most popular platforms:
- For many years, Facebook has been the most widely used social network across the planet. As of January 2021, it had over 2.7 billion users.
- The second place has been consistently held by YouTube for several years — more than 2 billion users.
- Next are WhatsApp and FB Messenger, as well as Instagram.
- TikTok is seventh, while Twitter is sixteenth.
How Much Time Do People Spend Online?
At first glance, it seems to be a little: a user spends an average of 2 hours and 25 minutes every day. But in a week, the whole day is devoted to social media. And if the trend continues, then by the end of 2021, all social media users will generally spend up to 420 million years on scrolling newsfeed, writing posts, and reposting.
Users began to spend more time on social media after the start of quarantine to compensate for the lack of live communication. According to a GlobalWebIndex survey, 42% of users now spend more time on social media than before the pandemic. On average, everyone has around nine accounts on various social networks.
Has the pandemic changed online habits?
In 2020, almost half a billion new users appeared on social networks — that is, about 15 people registered every second. Some social networks have become hyper-popular amid the pandemic. For example, TikTok received more than 12 million new users only in March 2020.
In addition, social media has become an even more essential source of news. As stated in the Social Media Flagship Report, 47% of Internet users get to know the news from social networks.
Any Other Intentions?
Overall, the use of social media is more diverse than it used to be. If earlier interpersonal communication was a priority, then during the time of the coronavirus, networks have become extremely necessary for business and its popularization. Last year, about 40% of users used social media for work. Therefore, this channel is still among the most effective ways of your business promotion.
Users have also changed
As per the latest statistics, the older age groups in the audience of some platforms are growing the most dynamically. For example, over the past year, the number of users over 65 on Facebook has grown by about a quarter. Although, the bulk of social network users are people aged 25 to 34.
Forever Online or Digital Detox?
It is unlikely that people will use social media less after the pandemic. After all, there will be no exit from online. The authors of the Global Digital 2021 report predict the further development of the digital revolution and an even greater demand for social networks — in particular, due to flexible working conditions.
Most likely, there will be new tools and services for effective communication of teams that work and learn remotely, as well as various opportunities for businesses to expand their digital presence thanks to social media and their popularity among people of all ages all over the world. So, make use of this trend to benefit from it.
Author: I’m Jaylin: Guest post service planner of Leelija and full time blogger. Favorite things include my camera, traveling, caring my fitness, food and my fashion. Email id: firstname.lastname@example.org