Technological advancements have changed many things in our lives. They affect almost every step of our lives. One of the main things which show how technologies affect our life and everyday life is finance. When it comes to strong financial brands, you might observe that almost all of them are using and have apps for their customers. Why? Because mobile phones and smartphones have become the main part of our lives and allow us to do many things in a very short period of time, from everywhere wherever we have a connection with the internet.
Smartphones are so convenient that they should replace all other computers. As smartphones continue to get more frequent updates than laptops, the performance gap between the two continues to expand.
By the end of 2022, it was predicted that there were 6.06 billion smartphones in use throughout the world, making smartphones three times more common than personal computers. By 2026, the number of people who regularly use a smartphone is projected to reach 7.69 billion, an increase of 4 percent annually from 2016.
Smartphones have become indispensable tools for people working in all fields. Samsung commissioned GfK to conduct research in 2017 that found mobile employees use their phones for work-related purposes on average for a third of their workday. In this article, we’ll tell you how laptop usability is no longer a must for a strong financial brand.
Mobile VS Laptop
When it comes to mobile usability in strong financial brands rather than laptops, what may come to your mind are investing apps. Apps for digital investments, mobile payments, and “regtech” have all had unexpectedly high rates of acceptance recently. Trading stocks and currencies has never been easier than with the help of investment apps, which allow users to do so from the convenience of their mobile devices and which frequently include automated services like reminders and analytics in addition to integration with more conventional platforms for keeping tabs on the market.
The resilience of this new category of mobile app has been shown by the meteoric rise in the use and availability of services like Robinhood and Revolut. These platforms, which are among the strongest financial brands, today are providing customers with mobile applications that allow traders to get the most out of their trading process. This doesn’t happen without a reason. There are many advantages to why mobile trading or using smartphones in the financial industry can be beneficial for an investor or a customer. Let’s examine what these pros are.
Advantages of using smartphones in finance
First, the widespread availability of smartphones and low cost of data plans have made mobile devices an attractive platform for individual investors to conduct stock market transactions. Second, most cutting-edge cheap broking firms favor having customers use their mobile applications for trading, which allows the brokerages to reduce their staff size and save money.
It is worth noting that the most modern trading applications offer robust encryption and other security measures to provide a safe trading environment for their clients. These days, it’s not unusual for brokerages to have a chief technology officer when that position was almost nonexistent only a decade ago. It’s worth noting that the applications get updates on a regular basis, and those updates often include new security measures.
Using mobile phones financial companies help to improve their customer service. With the help of smartphones, everything has become easier and when using a phone just one click is enough to connect to customer service. This allows companies to make their services more user-friendly and favorable for potential and loyal clients.
In addition to the aforementioned benefits, mobile apps allow people to invest their money or trade, or operate remotely. For example, imagine that you are going on a trip, and bringing your laptop might be difficult and less comfortable. While mobile phones are quite easy to use and carry. The only thing you need is just to be connected to the internet. As a result of these and other benefits, mobiles can be quite useful, and the main substitutes for laptops when it comes to strong financial brands.