What if I told you link building is like playing a video game. Yes! That’s right, video games.
You see once in a while I play video games with my nephew but I do so mainly for two reasons. One, to entertain him and Two, to see if I still got it.
Well, the truth of the matter is I suck at fighting games with the exception of The King of Fighters.
You see back in the day I was more of a Donkey Kong guy and i’m a Mario man my self.
Anyways, fast forward to today I dabble with Fortnite needless to say, forging ahead is still a work in progress.
Now, come to think of it, the quest to build links, improve page ranking etc. is a reflection of a game like Fortnite where every business owner or webmaster is trying to use every bit of tip or technique there is to increase their search engine rankings.
Of course, the battleground (internet) is already set, existing and new participants gear up every day ready to battle it out to be top in their niche.
Put simply link building can be easy if you know how to do it, but it can be challenging as well.
Now, one way of building links is by submitting your site to niche web directories. For the doubters, before you shrug this off, know that this is still one of the best SEO techniques there is. Provided you know what you are doing.
I personally maintain that submitting to niche Web directories is useful for improving your local SEO and that it should be done. However, just like when you are building muscle, you do not rely only on chicken breast as a source of protein, do you?. So I do not recommend that you use them as a sole SEO strategy.
Spoiler alert! building links to increase traffic and subsequently your search engine ranking takes time. So do not expect big jumps in search rankings or in Page rank overnight. However, this can happen if all of a sudden your content goes viral. So it’s not impossible.
You should know that directories differ in type, they range from free to paid, and from broad in nature to the niche directories. Plus, they do not all fall into the same bucket of good or bad directories either. Instead, before you start submitting you need to do some due diligence to determine which ones are good for your niche.
While there are reputable free web directories, endeavor to check out those sites that offer free listings as not all free listing directories are created equal. Plus, most of them are prone to spam.
I reckon you go with paid directories.