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How to promote your podcast on social media

Podcasts are very popular these days and a powerful tool to reach your audiences. Getting discovered on these platforms can help promote your brand, image, or products efficiently. Today folks around the world are constantly using different tips and tricks to build their podcast.

While it does sound easy, building your podcast takes a lot of hard work. It does not matter what niche you are working in, but you could spend days or even months posting and have little to no outcome. If you own a Spotify account, you should consider using these Spotify campaigns that will boost your engagement and attract audiences.

Podcasts and social media are powerful tools, and together you can do wonders for your business. To help you make the most of this opportunity, use the tips below to effectively promote your podcast on social media.


Choose the Right Platform

One of the first things you need to do is choose the social media platform. With so many social media platforms out there, choosing the right one can make a huge difference in your podcast’s success.

Your audiences will most likely use different platforms, but identifying the niche community and the popular platform will set your marketing on the right track. Sometimes the most popular platforms may not be right for you because of the competition. Instead, study your target audience and find what networks will help you reach your maximum audience.


Blog Post

Blogging has always been a popular method to promote your content; similarly, it applies to your podcast. Making a blog post for each podcast episode may seem like extra work, but this cross-promote technique can work very well for you. Not only does it help your podcast, but it also improves your website’s SEO ranking.

You can easily post about your blog and your podcast simultaneously, and it can attract a wider range of audience. If your readers like your blog, they may even share it through social media, so make sure you add social media sharing buttons on your page. Use these quick tips to further grow your website so you can make a bigger impact.

Use Hashtags

Whenever you see posts on Instagram, Facebook, LinkedIn, and Twitter, you will notice a number of hashtags. These play a crucial role in promoting your post, so when you post an episode of your podcast, you must use the right hashtags. These tags need to be specific so that they serve content to the right audience.

Then you can also focus on creating a branded hashtag that will establish your podcast or business in the community. Along with these, you should also use general hashtags that will open doors to a broader range of audiences and let them know about your podcast.


Social Media Calendar

You must publish regularly if you want your social profiles to gain followers and traffic. Consistency is key to your social media marketing success and the best way to get your content out there. You need to first create a schedule in a way that works best for you and your audience.

You can schedule specific days for themes or content ideas that will add more value to your page. Once you start posting regularly, your audience will anticipate your posts. So make sure you create a social media calendar and follow it.


Add More Value to Your Content

Being a podcaster is not easy because as much as you need to upload your episodes regularly, you also need to create quality and valuable content for your users. Every time you upload or publish a post on your social platforms, it allows your audience to engage with your content directly.

You can do several things to make your content or posts more valuable to your audience. Some of them include images, videos, Q&As, feedback posts, discussions, Live conversations, and so much more. You know your audience; choose the right methods to attract them to your site.

Test A/B

No matter what you do, testing them using the A/B method is always better. This method allows you to post two different types of posts at particular times or days so you can study the reach of your post.

By following this, you can measure your posts and see which one works for you. Always keep an eye out for your analytics because trends change overnight. If you are late to make the changes, it can damage your reach, so you can easily avoid this speed bump.



Following the above mentioned methods, you can easily promote your podcast on social media. Remember, your techniques or strategies entirely depend on your niche, so study your audiences and post accordingly. Here are some quick social media business tips that you can use to grow your reach online.

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