Accessing some pieces of information, looking for products and services has never been easier with the help of the internet. Most of the population has access to it, and you can connect with many people all over the world through it. This age of information that it has brought is truly something revolutionary.
Everyone can make a website these days, and it will be on the internet. But how visible can it be with so many other websites out there? It is in your best interest that your page can reach the people who you want to see it. This can be achieved in several ways, one of them is having a proper URL. Here are some of the ways how a proper URL will help you get the online attention you want it to get.
One URL for all your links
On some social media platforms, such as Instagram, it can be hard to put multiple links. A limited number of characters for the description of your page can severely limit how many links you can put there. One of the ways you can get around that is if you have one simple URL that has all the other URLs that you want to share, and making one on linkin bio free of charge is not difficult to do. Trying out can not hurt your website in any form, so it is not a risky thing to do.
Having one URL for other URLs helps out by being less messy. When someone sees a bunch of links, they probably give up on clicking because of all the options. With one URL, your links will not be as clustered and thus more accessible to someone who is just scrolling by. These types of services also allow you to see how many clicks you are getting. That way, you can quantify how much this change of URL has helped you out.
Complicated URLs do not appeal to many people
A proper URL is very simple and does not contain any unnecessary letters and numbers. If you see a link that is very long and just has some random numbers and letters, it would seem pretty shady, would it not? Many virus and malware links look like that, and if your link looks like that, others will think it is a virus or malware.
URLs that are simple are also very simple to remember. No one will see a complicated link and try to remember it. If they see a simple link written somewhere, they can remember it and access it at any time they want. They also look very clean, and you can do a few tricks to make them look cooler. Remember those old cliché commercials where they would put an easy phone number to call for a product or service? You probably have some of those memories somewhere stored deep in your head. You can make the same effect with a good and simple URL.
You can always switch up the shorter URL
It is hard and not advisable to change the URL of your website, but making a short URL for it via other services is very easy. It is important to know that in many cases, you can change your new shortened URL whenever you want. If you are not satisfied with the number of clicks you are getting, you can try setting up a new URL and see how that will go. Just do not go overboard with it by switching it every single day. Be patient with the changes and give them a bit more time before you switch up.
A proper URL helps with SEO
The previous statements were related to the effectiveness of clicking when a person sees the URL. But in order to see the URL, it needs to reach them through web searching. That is when the importance of SEO comes in to ensure that your link is where it needs to be. Your short URL will perform better when someone uses a search engine if it has the right keyword.
For example, if you are selling leather shoes, it is good to have these words in your URL. Once someone just types in leather shoes, the engine can easily connect the search to your URL. That is because the search engine can more easily connect the search to your URL because it is a good match of keywords.
Balance is the important part
If your URL is too simple, it might be too broad and not specific enough. Thus, the search can not yield specifically your URL. It might even be too simple and can match other competing links with the same content. Thus, your link is visible, but there is no specific reason to click on it.
On the other hand, the more specific you make it, the longer the URL gets. As it was mentioned earlier, people do not like long links, and the same goes for search engines. Longer URLs do not perform well when someone is searching for something. If your URL does need to have extra words in it, make sure that they are connected by hyphens. This kind of separation is much more effective than underscores, according to Google.
Having a proper URL is important for many reasons. In the vastness of the internet, it is important to make your link stand out from the others. One of the ways you can do this is by having more URLs in a single URL. That way, you are decluttering your descriptions on many other websites where you have a page.
Complicated URLs are very unpleasant for the human eye. Not only are they not pretty but are also a sign of the URL being a scam, a virus, or some sort of malware. Shorter and simpler URLs have a bigger sense of safety and just look better. They are also very important for SEO as the main goal is that your link appears to more people when they search for something. It is not so hard to get to the data that proves all of this. All you need to do is search up a bit more, and you will have the visibility that you want.
