One thing is for sure and that is the fact that Instagram is one of the most used social media platforms. It has quickly amassed over 800 million users and counting. More than 500 million people use Instagram every day. Thus, businesses of all sizes have started to use an Instagram scheduler such as Postsked to publish content regularly. If you are still contemplating whether you should use an Instagram scheduler, then this post is just for you.
Pros of Using Instagram Schedulers
Running a business keeps you busy day and night. This is why you need to use an Instagram scheduler. Instead of having to post something every day, you can simply schedule the posts for a week or even month ahead by spending a few minutes on the app. It will help save you a lot of time.
When it comes to success in social media marketing, consistency plays a huge role. By using an Instagram scheduler, you will have a consistent feed that is of high quality. Businesses that are consistent tend to attract more followers and likes. When your business has more followers, more people will see it and the Instagram account will only continue to grow.
Keeps Your Account Alive
It can be difficult to post content all the time, thus you might even find yourself in a situation where you have not posted any content on your social media for a week or more. However, when you use an Instagram scheduler, it will help keep your account alive. Remember, an Instagram account that is not active will lose followers.
Helps Reach the Target Audience Better
Depending on the lifestyle you follow, it is possible that you don’t post when the target audience is online. But when you schedule posts, it helps provide more flexibility. Therefore, your content will be posted when your audience is alive and you are busy. This results in more engagements with customers.
Cons of Using Instagram Schedulers
Possibility of Mistakes
There is a possibility that when you schedule posts for an entire month, irrelevant content is published or things become mixed. It could even become worse if the wrong content is posted. Now, obviously it could happen when you post manually on Instagram too. However, the difference is that you might notice later that the wrong content has been posted which might cause issues with users. Hence, your followers could also press that unfollow button.
Normally, Instagram schedulers post content when the user is busy. It means that when the post is alive, you would not be able to notice any activity from the target audience when they respond to the post. Therefore, you would not respond to them in real-time. Thus, you might end up appearing unresponsive and followers might end up unfollowing you on Instagram.
Just like everything else, Instagram schedulers have both pros and cons. However, if you are a busy marketing manager, then you will need to rely on an Instagram Scheduler like Postsked to ensure consistency.