Many people wonder if social media increases their SEO. This is a very good question and one that is good to know if you are a business owner. Let’s start by going over the basics though. SEO stands for search engine optimization. This is the ranking of your website on a search engine site such as Google or Bing. There are a number of things you can do in order to increase your SEO and social media has said to be one of them. Does it really increase your SEO though? The experts at Decrypted SEO Agency are here to answer that question and give you reasons. Keep reading to learn more.
Build your brand
Your brand is so important when you are building your social media channels. Your brand is what will help people to recognize you and your posts in the future. Your brand is what makes you stand out. There are so many benefits to your brand. Social media is one of the best ways to increase your overall brand awareness. One of the ways to do this is to keep your brand in mind. This means, when you are posting a picture, make sure you only use colors that are your brand oriented. If you have a logo, which colors are in the logo? There are probably two or three different colors. Use these colors at all times when you are taking pictures. This means your text color and any other colors you want to incorporate should be the same branded colors. It’s also a great idea to add your logo and/or website URL to each photo. Can you imagine if your photo went viral and you could have had that information on it? This is one of the reasons why it’s a good idea to have that information on and it also helps with your branding. It’s okay if you switch your branding around, just make sure you switch the branding of your photos around to stay in sync with it and keep them consistent.
Another reasons why social media is not only powerful but it increases your SEO is because you are able to repurpose content on it. This means you can bring an older blog and post it again on your social media channel. This will help more and more people swing back around to your website. Having more people on your website will help to increase your SEO and increase the amount of time people spend on your site because they are reading a blog. Again, this will help to increase your SEO.
Bring people to your website
The next tips we have is that when you are posting on social media and linking people back to your website, that means that people will go to your website. What a great part of posting. Whether you are posting about your business, you are posting about your staff, you are posting a special, you are posting a new blog, or you are posting an older blog, this will all lead people back to your website. If they like what they are reading this can cause them to not only start to shop on your website but call and come to your business too.
Have a personality
On your website, you may have the need to feel a bit more robotic. You may want to add a couple more exclamation points to make your personality shine through, but ultimately you are letting people know about your products or your business and services and don’t actually allow your personality to shine through your website. When you are on social media, this is a place where you can do this. You can share more of your opinions on a particular subject matter (make sure not to go overboard) and share specific situations and tips about certain topics to let your personality shine through and allow you to look like educators in the industry you are in.
One of the main reasons why social media can increase your SEO is because it helps your local SEO. Many people are turning to Facebook or Instagram to find local businesses they want to go to or shop at. For example, if someone is looking for a place to eat in the area, they may turn to Facebook and type in the search bar what they are looking for rather than going on Google to look for places. Facebook is now a place where you can become ranked and show up higher on the list if you have great content on your page. Make sure you keep SEO in mind when you are posting on social media and you can rank higher on local SEO.
As you can see, social media really does increase your SEO, but not in the traditional ways that you may think. Make sure to keep your these things in mind when you are posting on social media and it will help to increase your overall online presence with your website. For more information on social media or SEO for your business, contact us today.