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App Development: Android or IOS?

Deciding between creating your business app for Android or iOS can be overwhelming. However, there are certain factors that should be considered in order to determine which platform will be best for you.  Both Android App Development and iOS App Development require commitment. If you want remarkable results, then, you need to make sure that you understand both platforms before determining which one suits you. It is common for developers to simply decide to create an app for one platform and to create an app for the other platform later if the first app is successful and established. The following factors will help you make the right choice.

  1. Target Audience

One of the most important factors that you should consider when choosing between Android app development and iOS app development is your target audience. For instance, Android devices have the highest market share globally. On the other hand, iOS users tend to spend more. You should consider the demographic and geographic characteristics of your target audience to decide which platform will suit you best. Android might be your best option if you plan on targeting an overall global audience, whereas, iOS might be a better option for North America and Western Europe.

  1. Cost & Time

When it comes to mobile development, the cost of creating the app also needs to be considered. Generally, to hire iOS developers for creating an app is less expensive and much faster. According to research, the development time for creating an Android app as compared to an iOS is 30 to 40 percent longer. The reason behind iOS apps taking less time and money for development is the code. Swift is the official programming language of Apple and it is an easier language as compared to Java which is the official programming language of Android.

  1. Features

Another important factor that should be considered is features. If you develop an app for Android, then, you will benefit from greater flexibility for creating features. Since Android tends to be open source, you will benefit from more flexibility in app customization. This includes building the functions and features that the target audience wants. But, at the same time, Android is more susceptible to malware and pirate app due to this open environment. Apple tends to be more secure as it is closed off.

  1. Updates

Updates are vital to the success of an app. This is why it is important that you know that when creating an app for Android, there must be no crashes and bugs, and the app has to be compatible with the platform as many users run the app on older operating systems. As for iOS users, they are quick to update the app and it is due to this reason that it takes much less time to develop the app.

  1. App Monetization

Finally, the remaining factor that should be considered is app monetization. IOS users spend more on apps as compared to Android users. Hence, most Android apps have in-app ads. But, Apple App Store generates about twice as much in revenue than Google Play.


This post will help you decide which platform you should create an app for. From the target audience to app monetization, it is crucial that you consider these factors when determining the app platform and choosing a Mobile App Development Company.

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