ECommerce businesses are at an all-time high even after being hit by the reduced demand for two consecutive years due to Covid 19. However, the market is evolving and becoming something that will completely change what people think about online shopping.
Even though there are lucrative easy exchange policies and advanced size guides, no consumer wants to order something online only to find that it is the wrong size or the wrong fit as to what they wanted. Technologies like augmented reality and artificial intelligence are stepping up in this segment of eCommerce to help people try commodities virtually from the comfort of their homes. Features like AR clothing fitting are getting adopted rapidly by big brands all over the world.
In this article, we will be looking at what virtual fitting rooms are and which industries can implement these virtual rooms into their business.
What Are Virtual Fitting Rooms?
Virtual fitting rooms are a clever integration of augmented reality with everyday commodities like garments, shoes, gadgets, and even goggles. The traditional way of purchasing these products included the tiresome step of going from one store to store trying out everything that was in search of that perfect product. It required a lot of time and was not at all efficient.
With the integration of augmented reality, the customer can sit in their homes and choose the product that they want to buy and they will be able to see how they look with that accessory virtually. All it requires are body measurement data and a picture or a 3D scan for better results. The industry for virtual fitting rooms is increasing exponentially and the body data software collects data about each consumer and uses it to make smart suggestions using artificial intelligence of the apps.
Which Industries Can Benefit From Virtual Fitting Rooms?
There are multiple industries that can put this technology to use to provide an effortless buying experience for their customers,
- Garments – AR clothing fitting industry has already started the application of virtual trial rooms with some of the leading brands starting their own applications where customers can get the same experience of walking into a store, trying dresses, and choosing the best one. Apps can also keep track of the kind of purchases a customer makes and then provide smart suggestions based on those.
- Shoes -Popular brands like Nike have already implemented these features with their shoes where you can see how a particular shoe model looks on your feet. They can also use smart body data software to scan your feet and suggest which size will be perfect for your comfort.
- Eyewear – Glasses are not only for correcting vision, they play a major role in making a style statement for an individual. There are online eyeglass providers who already provide features like this and the virtual trials are becoming more and more lifelike with every passing day.
Conclusion:
From the above list, we can see that most things that can be worn by the customer can be sold through a virtual fitting room-powered app. AR clothing fitting is the most dominant use of this technology as of now but it is certain that other body data software will be coming up in the future.
