Local searches are on the rise. This is why it is important to up your local SEO game. Otherwise, you would miss out on massive potential. As more and more local consumers rely on local searches for their purchase, it is imperative that you take advantage of the opportunity to tap into the power of lower search. This is where local SEO comes into place. We share the top 5 local SEO tips that will help you take your business to the next level in 2021. So, what are you waiting for? Let’s dive in.
- Create a Google My Business Listing
The first thing that you need to do is create a Google My Business listing. It will allow you to rank in local search. It is the same as being listed in yellow pages back in the day. Besides, it is a crucial ranking factor. When it comes to local SEO, customers rely on Google My Business listings before making a purchase decision. Hence, your listing could help influence them to consider purchasing from you. Moreover, it is super easy to set up a listing. But, you must make sure that you provide accurate and sufficient information to create your profile.
- List the Business on Other Directories
Next, you also need to list the business on other directories. There is more to local SEO than a Google My Business listing. Hence, you need to list the business on other online directories as well. They will help improve your local SEO game. Some of the directories that you need to list on include Best of the Web, About Us, Bing Places, Angie’s List, Four Square, and Yelp. You should also look into listings that are specific to your local area or industry.
- Target Local Keywords
Another local SEO tip that you need to follow is targeting local keywords. A basic that will pay back in dividends is targeting local keywords. This should be self-explanatory. However, it is crucial that you conduct research into long tail local keywords in order to rank for the right local keywords and generate more relevant traffic. For example, if you own a plumbing business in Los Angeles, you must also compare search volumes for different parts of Los Angeles to ensure that your business ranks at the top. Hyper-local keywords would help you succeed.
- Optimize the Website with Local Keywords
After you have prepared a list of the local keywords that you would need to rank for, it is vital that you start optimizing the site for them. Website optimization is something that you simply cannot ignore. The home page along with other service pages must contain local keywords. The footer, body, Meta description, title tags, and headings should include the local keywords.
- Create Local Content
Finally, you just need to create local content to attract your local audience. They will be drawn to what you have to say. You need to produce content to showcase your expertise and let potential customers know that you mean business.
Conclusion
Now that you know our top local SEO tips for 2021, it is important that you check out Mimvi SEO to learn more about what we have to offer.
