We are living in the digital world and it is crucial for the businesses to be easily accessible online. This will help grow their business. In order to be a successful business, they need to focus on SEO. Many owners make a common mistake of not deciding SEO strategies before having a web design. Recently I found post talking about SEO during development in this blog and want to share some ideas with you.
SEO is imperative for the success of your business as it is an easy and great way to reach your target audience. If they don’t have a good experience, they will not become your customers. So, this is why you must have an SEO plan before a web design.
In this article, we have listed some SEO strategies you need to focus on. Have a look!
Most developers are under pressure of providing the code on time. This is why many developers might ignore some areas, which may have an adverse effect on the speed of the page. If you want to drive more traffic to your website and enhance the user experience, the site speed must be good. This is why it is important to let the developer know the significance of the site speed.
Deciding Between HTTPS and HTTP
When deciding between HTTP and HTTPS, you need to keep in mind purpose of your website. If you will be accepting payments, then your site must have HTTPS. For ranking purposes, HTTPS is a great choice as it is a factor determining the rank on Google.
Having One URL
When it comes to accessing pages, single URL must be used. If multiple URLs are used for accessing the same content, then it might give rise to the problem of content duplication. This will even lead to increasing unnecessary competition between pages.
For developers, a page is unique when it has a unique ID. While for search engines, URL must be unique. So, you must remind the developer that every content page must be accessible using one URL.
Easy to Edit
Another SEO Strategy you need to focus on is the flexibility of the website. Google regularly changes its requirements and recommendations. This is why your website must be flexible enough to easily make changes.
Locations and Languages
If your website will be targeting customers from different countries, then it is crucial to have a website in multiregional or multi-lingual. You must inform the developer if you wish to target countries. It is advised to use separate country-level domains. This will help in targeting customers from different countries more closely.
It will be better to have subfolders; this is useful as it will make it easy to run from one platform. This means there will be low maintenance.
If you want to avoid common mistakes, take a look at this https://the.gt/seo-development-guide/. You will get more information on how to create an SEO-optimized website.
Therefore, your web design will represent your business and brand. So, it is better to have a web design with SEO strategy for enhancing user experience.