Social media allows a business to connect with customers. Today, numerous social networks are providing a vast variety of tools to provide customer service and explain how the product works and other things, however, just having social media presence is not enough. With growing competition, it has become essential to track the results of effective strategies used for social media marketing, for example for people who buy instagram followers. This is the reason social media analytics is important, providing the information and data on the performance of the business or brand on social media sites.
Social media analytics tools can help the business or the team to see the results of their marketing efforts and understand which strategy is working and which isn’t. Below are some of the top social media analytics tools that can help businesses retain their customers on social media sites and attract new users.
Google Analytics
Although this tool has been developed to evaluate the performance of the website, it offers insights on social media. For instance, discovering the source of the traffic on social media, assigning goals and analyzing their completion, data on the conversions from the social media post, identifying other social media platforms that contributed to the conversions.
BuzzSumo
It is the content analytics tool, it also provides other features such as social listening, brand monitoring, and competitor research. BuzzSumo also helps to find the most shared links on social media, provides the data on the particular topic of interest including content type, top platforms, top shared domains, etc., It also helps in finding top influencers on social media resulting in better reach and engagement.
Cyfe
Cyfe is a business dashboard tool that syncs up the data from the various marketing tools in one place. Cyfe not only covers social media analytics tool, but also covers advertising, monitoring, email, SEO, sales, and web analytics tools. Business can build a social media dashboard in Cyfe including various applications and data such as Bitly, Flicker, Facebook pages and ads, Instagram, LinkedIn company and ads, Pinterest, SlideShare, Twitter, Publisher, YouTube, Vimeo, Reviews, etc.
Brand24
This tool provides both web and social media monitoring and analytics. This tool helps in monitoring the keywords related to the company, such as a company website address, name of the company, company hashtag, marketing campaign name and also shows how they perform in the social media in terms of engagement, reach, the volume of mentions, influential sources mentioning them, etc.
CoSchedule
CoSchedule evaluates the performance of the social media posts and recommends improvements and also suggest actions across various social media sites, for instance, best time, day and type of content to post on the social media site. CoSchedule also offers analytics for social media posts including, social campaign and profiles report, social engagement and message analytics, top posts analysis, and social share analytics.
Keyhole
This tool helps to learn about the hashtags, it also supports keyword, account, and tracking URL on the web. It also tracks references made to social media keyword, profiles, and URLs. The user can also request access to the historical data from Instagram and Twitter including data and information on the number of users, engagement, posts, and influences. Some of the pricing plans of the tool include PDF reports, Facebook analytics, Instagram analytics, Twitter analytics, API access, YouTube analytics, and real-time data.
Sprout Social
Sprout Social is the tool that can be used to measure the performance of the business or brand on social media. This tool provides various features to analyze social media performance, engagement, listen to social media conversations, and post social media messages. Some of the solutions offered by Sprout Social are
- By need including social management, marketing, customer care
- By business including for agencies, enterprises, and small businesses
- By network including Facebook, Instagram, LinkedIn, Twitter, and Google+
Quintly
This tool helps in analyzing various social media sites including LinkedIn, Facebook, Twitter, Instagram, Google+, etc. Quintly offers various features for each and every social media platform. Some of the key features provided by Quintly are centralized analytics, custom dashboard, competitive benchmarking, key influencers, overall metrics, customer care, data exporting and smart reporting.
Awario
Awario specializes in tracking industry conversations and brand mentions across the web. It also provides real-time insights on the brand mentions and shows mention that needs to be responded quickly. Awario does social listening by analyzing keywords or terms related to the brand or business.
Snaplytics
This tool offers analytics exclusively for Instagram and Snapchat stories. It helps brands to see when the story engagement is high and when it drops and assists in optimizing story-based content.
There are various tools provided to analyze social media platforms and the performance of the business on these platforms. However, it is important to decide which analytics tool is right for the social media campaign. This depends on the objective, need, and budget of the business. At the initial stage, tools within the social media networks can be used than social media analytics tool can be selected depending on the need and goal of the business.
Author’s Bio:
Ritesh Patil is the co-founder of Mobisoft Infotech that helps startups and enterprises in mobile technology. He loves technology, especially mobile technology. He’s an avid blogger and writes on the mobile application. He works in a leading mobile app development company with skilled iOS and Android app developers that have developed innovative mobile applications across various fields such as Finance, Insurance, Health, Entertainment, Productivity, Social Causes, Education and many more and has bagged numerous awards for the same.
